9 Global Internet Trends for 2016

Mobile, social video and messaging apps: The big trends for 2016

1. Rapid Smartphone growth concentrated in emerging markets

We saw last year that mobile outstripped desktop for the first time when it came to web traffic. This year we see Smartphone use continuing its strong growth, but now the biggest markets are in developing economies. Asia now makes up over half of the entire global smartphone user base, something marketers should bear in mind when looking to enter new markets in this region.

2. Mobile advertising comes of age

Five years ago mobile advertising was very much a fringe activity that made up a tiny percentage of ad budgets. We're literally talking pennies on the dollar. Now in 2016 with over half of web traffic coming from mobile devices, it's finally starting to mature. With over £20 billion in spending in the US alone, mobile internet advertising now accounts for a 3rd of all internet ad spend.

3. Google and Facebook are dominating ad markets

The two giants of digital are solidifying their positions as market leaders in the online ad space. Facebook managed a whopping 59% year-on-year growth last year, taking ad revenues to $8 billion, whilst Google still dominates the market, earning almost $30 billion from PPC ads, as much as all other platforms combined.

4. Mobile ad blocking becomes a potent force to contend with

You will know about the growth in ad blocking on desktop which we have shown in the statistics we have shared. Yet only a year or so ago mobile ad blocking was very rare. Desktop ad blocking had growth massively in popularity, but wasn't really an option for most mobile users. That all changes last year, and mobile ad blocking rates soared.

5. Retail continues to move online as ecommerce grows rapidly

Ecommerce growth is hardly a new trend, but it is worth mentioning the continued high growth in the sector. American spending online reached a massive $340 billion last year, up considerably on last year. Ecommerce now makes up over 10% of total retail sales, not a bad chunk of the market, but one that leaves it with plenty of room to grow.

6. Online video goes social

A few years ago online video meant YouTube, and maybe Vimeo and Daily Motion for the really switched on. This has all changed over the past couple of years as video has gone social as social sites have woke up to the potential of hosting videos on their own platforms.

7. Snapchat explodes onto the photo sharing scene

From almost nothing in 2012, Snapchat has grown spectacularly in just a few years to account for over a third of total daily photo shares. Facebook continues its growth, but has been someone overshadowed by the messenger platform WhatsApp (Owned by Facebook) and Snapchat, whose photo's are deleted as soon as their viewed.

Snapchat looks like it dominates photo sharing according to this chart, but marketers must not rush to the platform without a strategy. The whole point of Shapchat is the photos are only viewed once and then discarded. It's great for reaching millennials with certain B2C products, but if you're a B2B business the chances are Snapchap isn't going to be delivering much in the way of ROI anytime soon.

8. The year of the messaging app

We've seen messaging apps like WhatsApp and Snapchat growing massively in photo and video sharing. The trend towards communicating with friends via messaging apps rather than broadcasting to one's social networks really picked up steam.

Monthly users of messaging apps have increased massively over the last couple of years, with WhatsApp reaching a massive 1 billion people and Facebook Messenger and WeChat not far behind.

9. Voice assistants mature

As the technology has improved voice assistants have more than doubled in popularity, being used by 65% of smartphone users in 2015. The implications for search are massive, as people will be increasingly interacting with their search engines via their mouths rather than their keyboards, which will significantly change the way people look for information.

There you have the key trends for marketers this year as we seem them. There is a lot more detail to dive into in the full deck if you're interested. 

so keep reading 

Thanks

Thinkvisuals

How can you make your Investor Pitch Deck do the PITCHING | PowerPoint Presentations | Consulting Presentations | Infographics | McKinsey Style Presentations

The biggest mistake you could make while creating an investor presentation is creating tons of slides and presenting a novel before your potential investors, loaded with data wanted and unwanted. This is an important lesson that I learned myself as an entrepreneur and an investor presentation consultant. If you going for an investor presentation, please keep in mind to keep messages short and simple (understandable), highlight only key data points and keep the number of slides between 5 and 10.

I would recommend you to take a pen and write down you story-line, here how your investor pitch headlines are going to be. For e.g., my investor pitch deck will have the following story line

1. Key customer pain areas in current market/products available or the Market Potential. -
   For e.g., 10 million people do not have access to primary healthcare
2. What is the current market scenario / who are the key players / what are the barriers
3. My solution 
4. Value Proposition / Unique differentiator
5. What are the key challenges to executing the idea 
6. Primary market / geography definition
7. Product roll-out plan / Go-to market strategy
8. Financial Forecasts
9. Q&A

Of the above said key points the important once are the customer pain areas, you solution and the Unique differentiator. (Unique differentiator is what makes your product stand out among competitor offerings)

Once you write down these 8 points, you will have your thoughts flowing to your pen, write them down, it may be 2-3 paragraphs long, but write it down. Then analyse the points that you have written down refine the points, highlight those that you feel are really important. Most of these points that you have written will come as questions from your audience. So you can fill those void without having them on the slide. Copy the highlighted contents into another set of paper and brain storm through the points, find out any potential mismatches or value adds you can bring in. Try imagining possible questions out of these points and prepare for that. 

Refine the points again and then you can type these into the PowerPoint / Keynote. While you are preparing the PowerPoint first type in the titles of each slide as in the order above. Going through your title slide alone will give you an idea about the feel of the story you are presenting. 

Remember to highlight numbers, drift a little from the traditional chart formats. Most of the excel charts and PowerPoint charts are primarily good for reporting. try making charts of your own and highly data visually and effectively. See below slide.

Try to tell the story using pictures. The words should come out of you while presenting, Keep it minimal keep it simple. A picture has a better impact on the human brain that words because the words you are talking will be mapped to the picture and will be easy to be remembered.

Once your presentation is ready go through it again and check for accuracy of data and any minor errors in the numbers. You may need to practice once or thrice before presenting to the audience, but if you are so confident on your idea and is thorough about what you are going to present (most entrepreneurs and founders are in fact) go ahead and present. 

If you are presenting as a team, practice is recommended, define each persons role. 

Remember to drink a glass of water and take a deep breath before you head to the dais. All the best for your next pitch deck. Hope this blog helps you prepare well. If you need any assistance in creating investor pitch presentations, startegy presentations, or any visual enhancements to your PowerPoint presentations. Please feel free to get in touch with me or my Presentation and Infographics Design Consultancy Thinkvisuals

You can contact me at +91 8886148649 or nishad@thinkvisuals.com

To avail professional PowerPoint / KeyNote Presentation design services, please contact us at www.thinkvisuals.com

The Value of PowerPoint Presentations - Slides should Talk | Presentations | Microsoft PowerPoint | Creating Consulting presentation | Investor Pitch Decks

Time=  Money, that is the basic principle that has driven business all these decades. But have you ever dared to calculate the amount of time you are spending on PowerPoint? The worst scenario is, you spent all your time and come up with a really boring presentation, which costs double the time spent on it. It’s a true fact that most businesses are spending too much time to jazz up their PowerPoint slides and come up with a boring presentation which is not worth the effort

A poor presentation can cost you the following:

1. Time
2. Money
3. Business

How big is the cost

A poor presentation really costs your time, but have you ever thought about the time that C-Level or Senior executives are spending on watching your presentation?

If you are giving a bad presentation to a panel of 5 C level executives,
The total time wasted = Time you spent on creating the presentation + time spent by you on delivering the presentation + 5*(time spent by Executives viewing the presentation)
Lets take it in the dollar perspective

The per hour wage of a C –level Executive  = $500
Per hour wage for you = $100, Time spent on creating the presentation = 2 hrs
The $$ impact for a 30 min Presentation = 100*2+100*0.5+500*0.5*5 = $1312

There will be an addition of half of this amount for the corrections and scheduling the presentation again. And most importantly the corrections on a PowerPoint slide is more time consuming than creating a new slide.

Think in the annual perspective. On an average a small company of 100 people can have at least 120  internal presentations happening every year. Survey results and data suggest that more than 25% of the presentations are of bad quality.

In this case we have on an average 30 bad quality presentations assuming each presentation to be 30 min length

Cost for this 30 bad PowerPoints = 30 * 1300= $$ 39,000/-

Have you wondered how big this will be for large corporate, in the range of millions.

 Is PowerPoint the Culprit?
“Its not my fault, the tool is so tricky”, Is that what your response is?

Is PowerPoint really that bad? My answer would be a Big NO!!! Microsoft has been releasing the Software since they started the Office Pack, Is Microsoft so bad to continue with such a nasty tool. Is it just because there are no other competitors that PowerPoint is still the God of presentations?
Then go ahead and use Flash or any other presentation software, you will find out the difference. And try to make an edit in Flash….

The tool has been so misused that people have started being afraid of PowerPoint Presentations.
A Presentation is supposed to engage the people viewing it, deliver something of value to the customers, to speak the point, to bring up business, to convince your ideas. A Presentation should give the audience a visual treat.

Do you know why Flash presentations are too beautiful, the answer is so simple, 99% of Flash is done by trained experts. That is where you see the difference “Expertise”. Only 1% of Presentations done in PowerPoint are done by experts where as the rest is being delivered by novices. And I bet, we the 1% of the PowerPoint experts will deliver real good, engaging Presentations at quarter of the time that is required to deliver these Flash presentations.
What makes PowerPoint so boring?

1. Too Much text: Speak to the Point, if you want text then send it as a mail. All these people have been there not just to read your crappy text
2. The Speaker reads the slide: Your slide should deliver the message, you are there just to add value to the point on the slide.
3. Text Too small
4. Inconsistency of colors: Don’t use an over flow of colors, it makes the eyes tiring, and some colors even can cause nausea and vomiting
5. Inconsistency in Font: You delivering something of value, Multiple fonts will degrade your presentation
6. Inappropriate use of images: Use images that relate to the content, don’t put a cat when your title says Dog
7. No particular flow of information:  Information should flow step by step from top to bottom or left to right.
8. Too Many numbers in Statistical slides: Use Charts and Graphs when you have huge data to represent
9. Annoying music or sound
10. Motions and animations that don’t make sense.

Can I create Good Presentations?

Yes, you can create real good presentations if you use the tool in the right way + you have a good sense of visualization and above all if you plan and prepare well.
PowerPoint is really very easy to use. Some tips I can share with you will be the following:

1. Prepare the Presentation: Take a pen and paper and write down the key points that you want to discuss. Arrange the Points in such a way that the information flows in the right direction. Number the Points.
2. Check whether you have a corporate template to use, if you don’t have choose an appropriate template from your templates library. If you need a customized template you can contact www.thinkvisuals.com
3. Make sure that you don’t use more than 3 short sentences in each slide. Go by the Principle “Less is more”. 1 Point in 1 Slide will be good.
4. Use the right font size: Imagine yourself to be the audience and decide the Font size.
5. No Jazzy 3d wordart or any crap like that. Use beautiful font.
6. For each of the point make a brief description of what you are going to talk. Pin point sub Points. Don’t put any of these in the slide. It is for you and if you want you can give it as a note to the audience once the session is over
7. Your Presentation should not be more than 12 slides.
8. Prepare an agenda slide as the first slide listing the points you are going to discuss
9. For each of the slide see whether you can represent the information in a better way. Using Diagrams or using a Picture that talks the scenario. The advantage if that a) It will help them understand the content 2) Right appropriate images refresh the audience. A picture is worth a thousand words.
10. It would be good if you could evenly distribute the contents in the slide and make them center and middle. Our eyes are trained in such a way that we best understand things when they are compact and centered.
11. Use data charts wherever you have statistical data. Try infographics.
12. Use the right chart for the right scenario. 
13. Bar chart for comparing data. 
14. Pie Chart for showing the percentage split. 
15. Column charts for representing data over a short time period. 
16. Line chart for representing data over several months say more than 15 months or 15 years or over a whole year day by day data. 
17. Bubble charts for comparing data across multiple paramteres, x,y and z
18. Whenever you have some calculations or some point to be made specifically use the White board or black board.
19. Use animations Sparingly… If you have something that could be represented only using animation then go for it.
20. Make sure you have a Q&A Session
21. Now that all your slides are ready, go to the slide show view (F5 button) and read out every title and make sure the content matches with the title and the information flows smoothly.

You can now deliver the Presentation and will get the desired. Also you can view my slide share presentation on how to create an effective presentation here http://www.slideshare.net/Nishad4321/17-tips-on-creating-and-delivering-effective-presentations-and-key-notes-thinkvisuals

But if you still think this is difficult or it will take more time of yours, you can seek the help of an expert. You can create a hand written draft of the presentation and send to the real PowerPoint experts. It will enable you to focus on your core business. The biggest mistake that business men make is they tend to shift their focus from their Core Business Operations to Other Support Functions.  Here is where you start finding a leakage in your revenue.

If Presentations are really making a headache for you, then you have real experts who could do the job at less than 10% of the cost incurred by you doing it yourself.

You can give me a call on +918886148649 or take a look at www.thinkvisuals.com  

Click here to get your slides ready www.thinkvisuals.com